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Research papers

Is the world really flat?

This paper looks at the general status and role of women in the society in countries that are culturally very different from each other and then examines the notions of love and romance among them. It explores in details to see if the forces of...

Catalogue: Congress 2008: Frontiers
Authors: Manish Makhijani, Sakkina Pittalwala
Companies: Flamingo, Unilever
September 26, 2008

Research papers

Noodles & pastas of Asia's evolving markets

This paper looks at the longitudinal analysis of different categories in Asia to understand how the market is evolving and to compare the direction of evolution with the European market. The aim is to arrive at the implications for the marketers to...

Catalogue: Asia Pacific 2007
Authors: Manish Makhijani, Nehal Medh
Companies: Ipsos MRBI, Unilever
March 12, 2007